Swinton to be renamed Manchester Lions to broaden appeal of club

Swinton Lions have unveiled plans to rebrand as Manchester Lions for the 2020 season.
The Championship club have filed an application for a change of title although officials insist that they will retain their Swinton individuality by keeping the colours and including the return of the white’V’ over the shirt.
Swinton say the shift is needed to capitalise on the 2021 World Cup and to guarantee the club’s financial equilibrium by broadening its appeal, with both the Town of Manchester Council and Trafford Metropolitan Borough Council acting as hosts.
A statement by the club stated:”This decision is most definitely not to get shareholder gain, however contrary to the true need to procure a future of the club and also save it from extinction.
“It’s worth noting that the board have resisted several business approaches to unite different clubs from the immediate previous but these strategies have been rejected because they were speculative and will do nothing to safeguard the lineage of the Lions as a stand-alone historic club.
“The board firmly feel there is a significant opportunity to expand the appeal of Swinton by getting THE rugby league club of Manchester.”
Swinton, who left their Station Road floor that is older say the team will continue to play at Heywood Road in Sale and long-standing plans are not likely to come to fruition.

Read more: http://www.hoodriverclones.com/2019/10/10/nat-panagarry-re-signs-for-loughborough-lightning/

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